Email Marketing

Email marketing is a digital marketing strategy that involves sending emails to a targeted audience with the aim of promoting products, services, or content, building relationships with customers, and driving engagement or sales. It encompasses various types of emails, including promotional campaigns, newsletters, transactional emails, and automated sequences. Email marketing allows businesses to reach their audience directly, personalize messages, track performance metrics, and nurture leads over time. It is a cost-effective and versatile tool that can be tailored to suit different marketing objectives and audience segments.